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Privacy and Cookie Policy
Last Updated: December 1, 2025
This Privacy and Cookie Policy explains how JFGraphix ("JFGraphix", "we", "us", "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from https://jfgraphix.com (the "Website"), operated on the Magento 2.4.7 platform.
JFGraphix is the controller of your personal information where applicable privacy laws use that term. If you have any questions, you can contact us at: contact@jfgraphix.com.
1. Information We Collect
1.1 Information You Provide Directly
- Account and profile information – name, email address, password, billing and shipping addresses, phone number.
- Order and transaction information – items ordered, order history, delivery details, invoice details, tax information as needed.
- Payment information – we use third-party payment processors (such as PayPal, Braintree, and Venmo). Your full payment card details are processed directly by these providers and are not stored in full on our servers.
- Communications – information you provide when you contact us by email, contact forms, or other support channels.
- Marketing preferences – your choices for receiving marketing or newsletters.
1.2 Information We Collect Automatically
- Technical data – IP address, browser type and version, device identifiers, operating system, referral URLs, pages viewed, time and date of visits, and other diagnostic data.
- Usage data – how you interact with the Website (e.g., pages visited, clicks, time on page, search queries).
- Cookie and similar technologies data – as described in the Cookie section below.
1.3 Information from Third Parties
- Payment processors (e.g., PayPal, Braintree, Venmo) – limited information about your payment status and method (such as transaction ID, last few digits of card, payment success or failure).
- Analytics and advertising partners (e.g., Google products) – aggregated and/or pseudonymous information to help us understand site usage and campaign effectiveness.
2. Legal Bases for Processing (EEA, UK, Switzerland where applicable)
Where applicable law (such as GDPR and UK GDPR) applies, we process your personal information on one or more of the following legal bases:
- Contract – to perform our contract with you, including processing your orders, payments, and deliveries.
- Legitimate interests – to operate, protect, and improve our business (for example, to prevent fraud, secure our Website, and understand how customers use our services), provided that these interests are not overridden by your fundamental rights and freedoms.
- Legal obligation – to comply with applicable laws (for example, tax and accounting requirements).
- Consent – for certain activities such as sending marketing communications, using non-essential cookies/trackers, or where otherwise required by law. You may withdraw your consent at any time.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and operate the Website – including processing orders, managing your account, and providing customer support.
- To process payments and prevent fraud – using secure third-party payment providers and internal safeguards.
- To personalize your experience – remembering your preferences, language, and settings.
- To improve our products and services – analyzing usage to maintain and enhance our Website, offerings, and user experience.
- To communicate with you – sending order confirmations, updates, service messages, and responding to your requests.
- To send marketing communications – such as newsletters and special offers, where permitted by law and your preferences.
- To comply with legal obligations – record-keeping, tax, accounting, and responding to lawful requests by authorities.
4. Cookies and Similar Technologies
4.1 What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. Similar technologies such as pixels, tags, and local storage may also be used for similar purposes. In this Policy, we refer to all of these technologies as "cookies".
4.2 Types of Cookies We Use
- Strictly necessary cookies – required for the Website to function (e.g., keeping you logged in, remembering your cart). These cannot be switched off in our systems and do not usually store personally identifiable information.
- Performance / analytics cookies – help us understand how visitors use our Website so we can measure and improve performance (e.g., which pages are most popular, how users move around the site).
- Functionality cookies – remember your settings and preferences (such as language, region, or display settings) to provide enhanced functionality and personalization.
- Advertising / targeting cookies – may be set by us or our third-party partners to build a profile of your interests and show you relevant ads on other sites.
4.3 Third-Party Cookies
We use cookies and similar technologies provided by third parties to support our ecommerce functionality, analytics, security, and advertising. These third parties may set cookies when you visit our Website or when you interact with their services from our Website. Third-party cookies we may use include, but are not limited to:
- Google products – including services such as Google Analytics, Google Ads, Google Tag Manager, Google reCAPTCHA, and other Google tools used for analytics, security, and advertising.
- PayPal – to enable and secure PayPal payments, authenticate sessions, and prevent fraud.
- Braintree – to process card payments, manage risk, and prevent fraud.
- Venmo – where available and supported, to facilitate payments and fraud prevention.
These providers may collect or receive information from your browser or device and use this information to provide their services (for example, analytics reports or fraud detection). Their use of your data is governed by their own privacy and cookie policies.
4.4 Cookie Choices and Consent
Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage your cookie preferences via:
- The cookie banner or preference tool displayed when you first visit the Website (where implemented).
- Your browser settings – you can usually set your browser to block or alert you about cookies, or delete cookies.
Please note that blocking or deleting certain cookies may impact the functionality and performance of the Website.
5. Disclosure of Your Information
We may share your personal information with the following categories of recipients:
- Service providers – companies that provide services on our behalf, such as hosting, IT support, analytics, email delivery, customer support tools, and payment processing.
- Payment processors – including PayPal, Braintree, Venmo, and other authorized providers for processing payments and managing fraud and risk.
- Professional advisers – such as lawyers, accountants, and auditors, where reasonably necessary.
- Authorities and regulators – where required to comply with legal obligations or to protect our rights or the rights of others.
- Business transfers – in connection with a merger, acquisition, restructuring, sale of assets, or similar transaction, your information may be transferred as part of that deal.
We do not sell your personal information for money. However, under some data protection laws, certain sharing of information for analytics or targeted advertising may be considered a "sale" or "sharing". Please see the section on "Your Rights" for more information and how to exercise opt-out rights where applicable.
6. International Transfers
JFGraphix is based in the United States, and your personal information may be processed and stored in the United States and other countries that may not have the same level of data protection as your home jurisdiction.
Where required by law, we use appropriate safeguards to protect personal information when it is transferred across borders, such as standard contractual clauses approved by regulators or other legally recognized transfer mechanisms.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, including:
- For as long as you have an active account with us.
- For the period necessary to fulfill your orders and provide requested services.
- For as long as required by legal, tax, and accounting obligations.
- For a reasonable period to maintain business records, resolve disputes, and enforce our agreements.
When we no longer need your personal information, we will delete or anonymize it in accordance with applicable laws.
8. Security
We use reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. No system is completely secure, and we cannot guarantee absolute security, but we strive to protect your data using industry-standard practices.
9. Automated Decision-Making and Fraud Prevention
Our payment processors and certain security tools may use automated systems to help detect fraud or suspicious activity. These systems may result in a transaction being declined. If you believe your transaction was incorrectly declined, please contact us at contact@jfgraphix.com.
10. Your Privacy Rights
10.1 Rights for EEA, UK, and Similar Jurisdictions
Where applicable (e.g., under GDPR/UK GDPR), you have the following rights, subject to legal limitations:
- Right of access – to obtain confirmation as to whether we process your personal data and a copy of that data.
- Right to rectification – to correct inaccurate or incomplete personal data.
- Right to erasure – to request deletion of your personal data in certain circumstances.
- Right to restriction – to request that we limit our processing of your data in certain situations.
- Right to object – to object to certain processing based on legitimate interests, including profiling.
- Right to data portability – to receive your data in a structured, commonly used, machine-readable format and transmit it to another controller.
- Right to withdraw consent – where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.
To exercise these rights, please contact us at contact@jfgraphix.com. You may also have the right to lodge a complaint with your local data protection authority.
10.2 Rights for California and Certain U.S. States
If you are a resident of California or certain other U.S. states with comprehensive privacy laws, you may have additional rights, such as:
- Right to know/access – to request details about the categories of personal information we collect, the sources, purposes, and categories of third parties with whom we share it, and to obtain a copy of specific pieces of personal information.
- Right to deletion – to request that we delete personal information we hold about you, subject to certain exceptions.
- Right to correction – to request that we correct inaccurate personal information.
- Right to opt-out of sale or sharing – to direct us not to sell or share your personal information for cross-context behavioral advertising if and where such activity occurs.
- Right to non-discrimination – we will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us at contact@jfgraphix.com. We may need to verify your identity before processing your request.
11. Children’s Privacy
Our Website is not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law (such as 13 or 16). If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete such information. If you believe a child has provided us personal information, please contact us at contact@jfgraphix.com.
12. Third-Party Websites
Our Website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy and cookie policies of any third-party sites you visit.
13. Changes to This Policy
We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, provide additional notice (such as on the Website or via email).
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy and Cookie Policy or our privacy practices, please contact us at:
Email: contact@jfgraphix.com
This Policy is provided as a general template and does not constitute legal advice. You should review it with qualified legal counsel to ensure it fully complies with all applicable laws and regulations for your specific business and jurisdictions.